About Me
I am a versatile Product Designer with 15 years of experience spanning the outdoor industry, blending skills in visual design, design systems, and user research. My journey into product design was shaped by a diverse background that includes not only sales, customer service, and marketing but also a passion for elite athletics, particularly as a competitive triathlete and runner.
While my career initially led me to roles in sales and marketing, my desire to delve deeper into the realm of design led me to attend a UX bootcamp with DesignLab, where I honed my skills and gained a deeper understanding of user-centric design principles.
In addition to my professional roles, I've also engaged in contract and freelance work, further broadening my skill set and allowing me to work on a variety of projects across different industries. I’ve recently done work with healthcare and mental healthcare clients launching new businesses through web design and branding. In this capacity, I designed intuitive websites and branding guidelines to create inviting experiences that connect healthcare providers with their clients.
From leading marketing initiatives such as the recent launch of backcountry skis at Full Cycle & Colorado Multisport to designing the MVP for a social media and scuba dive log tracking app at Dyver, I've consistently leveraged my design expertise to create impactful solutions that resonate with users.
Now, as I transition into my next role as a full-time Product Designer, I am eager to bring my unique blend of experiences in the outdoor, B2C, and entertainment industries to a product team where I can make a meaningful impact and help companies forge deeper connections with their users.
Areas Where I Thrive
Product Design
I am an end-to-end product designer with a diverse set of skills ranging from research and design thinking to visual design and prototyping. As a thorough and detail-oriented designer, I LOVE working with a thoughtful design system that builds the framework for great design.
Visual & Brand Design
Creating things is my love language. Whether it be rapidly generating new ideas for the next product feature, storytelling through eye-catching visuals to communicate a brand vision, or using illustration to simplify hard concepts, I thrive in spaces where I can use design to communicate big ideas.
Website Design
Web design is where I first cut my teeth. As a freelance web designer, I help people launch and re-invent their businesses to create growth and effectively communicate their brand voice. I've worked specifically with restaurants, retail, and mental healthcare businesses.